Women-Centered Media Company

rewriting the narrative through
Story and conversation

When women are the storytellers,
the human story changes.

Elizabeth Lesser, Cassandra Speaks

education
Entertainment
Activism

IT ALL Media is a women-centered media company rewriting the narrative on modern womanhood through Story and Conversation.

We believe Stories allow us to see ourselves in a different reality; and Conversations allow us to make sense of that reality, together.

Our work - existing at the intersection of Education, Entertainment and Activism - has taken us to stages at Sundance and SXSW, to coaching first-time political candidates into positions of power.

I AM:
THE SERIES

“I AM” is the singular most important piece of content women need to see right now - and during a war on women - will change the world as we know it.

why this matters:
Stories-to-Systems

Stories inform our beliefs. Beliefs inform our actions. And, actions create the systems that run our lives - at work, at home, and in our communities.

If we want new systems, we must tell new stories.

genre-bending storytelling

I AM: a 6-part series documenting real women’s stories navigating the tensions, complexities and impossible standards of modern womanhood. Rooted in 3+ years of research, I AM introduces a first-of-its-kind Stories-to-Systems Framework, analyzing origin stories, social tropes, and cultural folklore responsible for our most formative beliefs. 

A Cultural Calling In

Theory is punctuated by real womxn’s stories recounting the harmful effects of these narratives on their lives. Episodes conclude with meaning-making conversations between Experts, Main Characters, and Show Creators reckoning with the undoing of these systems and importance to tell new stories.

Within an hour, audiences will not only gain a deeper understanding of individual episodic subject matter, but more importantly recognize the interconnectedness of these stories and systems across every aspect of their individual lives.

Where to go from here

Watching the series should feel like an unlocking; an insatiable desire to binge every episode, alongside an unshakable urge to rewind in slow motion, ‘cause your entire world as you know it just got rocked.

Keep reading here , or consider donating directly.

When women are the storytellers,
the human story changes.

Elizabeth Lesser, Cassandra Speaks

The time is now. Join the movement.

Join everyday women, feminist icons, and movement-makers like sex-tech trailblazer Cindy Gallop, investor and author Arlan Hamilton, workforce revolutionary Stephanie Nadi Olson, activist and public intellectual Professor Loretta Ross, women's rights activist Jackie Rotman, and motherhood/LGBTQ+ creator Linda Fruits.

a damn good investment 💸

We are inviting in value-aligned funders who are ready to create seismic social, cultural, and political shifts; with options for philanthropic and returns-based investment.

Success is everything from making individual women feel seen and therefore in their power, to eliciting change on the largest stages like the 2024 Presidential election - and everything in between.

Email to learn more about becoming a major donor ($10K+) and/or returns-based investing.

Calling All Angels🪽

When it comes to making creating change, you don’t have to be a large donor to put your money where your values are.

We are exclusively inviting 111 individuals - known as our Angels (donors or winged, up to you) - to become Founding Members, collectively raising $150,000 in development funds to launch the film and project.

Gifts of > $250 are tax-deductible via by our fiscal sponsor Southern Documentary Fund.

in good company

We’ve established strategic relationships, in-roads, partnerships, and support from some of the world’s leading social change agents, category-creating brands, cultural institutions, and policy influencers. These relationships have been intentionally and thoughtfully curated over the past 3.5 years, and their support and participation is game-changing not only in the creation but also distribution and reach of this series.

we’re best in the world at creating real and proverbial safe spaces to learn in public.

Meet the Team

  • IT ALL Media

    SHOW CREATORS & EPS

  • KY DICKENS

    DIRECTOR

  • LISA CUNNINGHAM

    DIRECTOR

  • MS. MAGAZINE

    MS. MAGAZINE

    EXECUTIVE PRODUCER

  • Pat Mitchell Executive Producter

    PAT MITCHELL

    EXECUTIVE PRODUCER

  • CIERA THOMPSON

    PRODUCER

  • MARTINA MAIO

    PRODUCER

  • Lana Schupbach

    Lana Schupbach

    PRODUCER

the women behind it all

ky dickens, director

My directing career has focused on lifting up marginalized voices, in particular those of women.

What makes this project so special as it focuses on how and why women have become imprisoned by the scaffolding of society and offers simple tools to tear it all down.

Society can and should do power differently and this docuseries will spark an essential conversation and reframe the stories that have dominated western culture.

Lisa Cunningham, director

This series is our chance to shift the paradigm, authentically and powerfully telling tales that have been long overlooked or misrepresented.

To potential investors: I AM is more beyond a TV show - it’s a cultural shift and crucial step towards a more inclusive and equitable portrayal of women from all walks of life.

am thrilled to contribute my vision and experience to this groundbreaking cause, collaborating with a team to set a new standard for how women’s stories are told.

CIERA THOMPSON, PRODUCER

Kacie & Katie are powerhouse educators, supporters, and creators. The relationships they've built are integral to this project.

As champions of underrepresented communities, they create safe spaces for people to share their truth and invite others to take on new ideas.

This is the show - and community - I wish I would have had when I was younger.

we envision a world where women are equal and valued architects of the systems that run our lives.

Shop I am merch

Contact us.

We are inviting value-aligned individuals, organizations, and brands to join us as funders, creative collaborators, Experts, Main Characters, and advisors. If that’s you, we want to talk.

You can also reach out directly to our team at kacie@itallmedia.co with I AM Series within the subject.